Explore Our Hybrid Courses Tailored for Aspiring and Seasoned Marketers.
Contact usElevate your skills through our comprehensive hybrid learning experience
Learn from seasoned marketers who blend industry knowledge with academic excellence in live, interactive classes.
Our syllabus stays ahead of the curve, incorporating the latest digital tools and marketing innovations.
Collaborate with peers from various sectors and backgrounds, enriching your learning with multiple perspectives
Access a rich library of resources, from case studies and articles to software tools, enhancing your practical learning.
Gain mastery in digital marketing with our all-encompassing Full Diploma, encompassing four pivotal courses: Fundamentals, SEO & Content Strategy, Social Media Marketing, and Media Buying. Opt for the complete diploma experience or select individual courses tailored to your needs.
Module 1: Fundamentals of Digital Marketing
- Basics of Digital Marketing
- Elements of the Marketing Mix
- Stages of the Business Lifecycle
- Crafting SMART Business Objectives
- Developing Buyer Personas
- Mapping the Customer Journey
- Conducting Situational Analysis
- Performing SWOT Analysis
- Determining Relevant KPIs and Metrics
Module 2: Technology and AI in Marketing
- Exploring Emerging Marketing Technologies
- Implementing AI in Marketing Strategies
- Applying Data Analytics in Marketing
- Techniques for Marketing Automation
- Use of VR and AR in Marketing Campaigns
- Practical Project: Developing a Digital Marketing Plan incorporating AI Tools and Data Analytics
Duration: 4 Weeks
Target Audience: Beginners, Digital Marketing Enthusiasts, Business Managers
Module 1: Social Media Marketing Basics
- Overview of Major Social Media Platforms
- Strategies for Effective Social Media Marketing
- Techniques for Content Creation and Curation
- Measuring Success with Social Media Analytics
- Executing Social Media Advertising Campaigns
Module 2: Advanced Social Media
- Strategies for Influencer Marketing
- Managing PR and Crises on Social Media
- Advanced Social Media Tools and Techniques
- Integrating AI in Social Media Strategies
- Designing Graphics for Social Media with AI Tools
- Organizing and Managing Social Media Efforts
-Practical Project: Executing a Comprehensive Social Media Campaign across Multiple Platforms
Duration: 6 Weeks
Target Audience: Marketing Professionals, Social Media Specialists
Module 1: SEO and Content Basics
- Fundamentals of SEO
- Process of Creating Engaging Content
- Techniques for Brand Storytelling
- Optimizing Websites for User Experience
- Tracking SEO and Content Performance
Module 2: Advanced Content Marketing
- Trends in Content Marketing (AI, Chatbots, VR)
- Creating Visual and Interactive Content
- Advanced SEO Tactics and Strategies
- Utilizing AI for Enhanced Content Creation
-Practical Project: Designing and Implementing an SEO and Content Strategy for a Website
Duration: 6 Weeks
Target Audience: Intermediate Marketers, Content Creators
Module 1: Media Buying Basics
- Principles of Media Buying and Planning
- Understanding the Digital Advertising Landscape
- Managing and Optimizing Advertising Campaigns
- Strategies for Effective Budget Allocation
- Analyzing Campaign Data and Reporting
Module 2: Advanced Media Buying
- Techniques in Programmatic Advertising
- Creating Cross-Platform Media Strategies
- Engaging in Real-Time Bidding and Ad Exchanges
- Leveraging AI for Strategic Media Buying
- Advertising on Various Social Media Platforms
- Strategies for Google Search and Display Ads
-Practical Project: Planning and Executing a Multi-Platform Media Buying Campaign Including Social Media and Google Ads
Duration: 8 Weeks
Target Audience: Intermediate Marketers, Content Creators