The request we get most often, usually by WhatsApp and usually in one line: send me the modules. Fair enough. A syllabus is the only part of a course you can judge before you pay, and a list of topics with no order to it tells you nothing about whether the thing was designed or assembled.
So here is the breakdown of all 21 modules, in the order they are taught, grouped into the five blocks they actually form. We have also been straight below about the two numbers we do not publish, and why, because a modules breakdown that quietly omits them is not much of a breakdown.
Why the order matters more than the list
Almost every digital marketing syllabus contains the same nouns. Planning, content, SEO, email, paid ads. What separates them is sequence, because some of these subjects are prerequisites for others and teaching them out of order produces students who can operate a tool without being able to decide anything.
The diploma puts planning and positioning first, for a blunt reason: a campaign built on a weak value proposition fails at the proposition, not at the targeting, and no amount of media buying skill rescues it. That is why the first four modules contain no platform work at all. If you came looking for Facebook on day one, that is a deliberate no.
The comparison worth making is with a well documented public benchmark. Google's own Digital Marketing and E-commerce Professional Certificate runs eight courses and states that it includes over 190 hours of instruction and practice based assessments, pitched at six months at ten hours a week. Its sequence opens with foundations, then attracting and engaging customers, then channel specific work, then analytics and e-commerce. Different provider, different market, same principle: fundamentals before channels.
Block one, modules 01 to 04: planning and positioning
Four modules before any platform. Digital Marketing Planning covers how a plan is built: objective, audience, channel, budget, and crucially the measurement decided before launch rather than after. Then two applied modules working a real brief end to end, including the second half most courses skip, which is sequencing, dependencies, and what gets cut when the budget is smaller than the ambition.
The block closes on Unique Value Proposition: why a customer chooses you over the cheaper option. Putting it fourth rather than fifteenth is the single biggest structural decision in the diploma.
Block two, modules 05 to 10: platform, story and content
This is where the first platform appears. Facebook gets a full deep dive on how delivery and signals actually work and what the system is optimising for, rather than a tour of the buttons. Then Storytelling for Social Media, Social Media Content Creation on a real schedule with real constraints, Digital Marketing Strategies as a choosing exercise rather than a do everything list, Personal Branding and UGC, and Content Creation Strategy tied to demand rather than to a posting calendar.
Block three, modules 11 to 13: the channels you own
Website optimisation, then search fundamentals, then email. Grouped together on purpose: these are the assets that keep working when you stop paying, and they are the ones most likely to be neglected by someone who learned paid social first. Email is described in the material as the channel you own rather than rent, which is the whole argument for its position here.
Block four, modules 14 to 15: AI production
Two modules, both production focused: visuals using AI, then design and video with AI tools. Notably the module description includes where it still fails, which is the right framing. These sit between organic and paid because they serve both, and because output speed is the bottleneck for most small teams.
Block five, modules 16 to 21: paid media
Six modules, the largest block, and last for a reason. Media buying intro and a first real campaign build on Facebook, then finishing that build and reading the early numbers, then campaign types and the objective mismatches that quietly waste budget, then custom audiences and Instagram specifics, then Google and SEM as intent led buying, closing on ad headlines and keyword match types.
One honest caveat about any paid media syllabus, ours included: this is the block that ages fastest. Meta restructures its campaign products regularly, and a module recorded before a change teaches an interface that has moved. The practitioner write up of how Advantage+ Shopping campaigns were consolidated and the older version retired is a good example of the kind of change that happens between intakes. It is in Arabic. Ask in your intake which platform changes have landed since the recordings, and treat any provider who cannot answer that as a warning.
The two numbers we do not publish
This is the part most module breakdowns leave out, so it is worth stating plainly.
- Hours per module. We do not publish a per module hour count. The format is hybrid, live workshops plus recorded material, and live session length varies with the cohort's questions. A published figure would be a guess dressed as a specification.
- The price. Not on the page, deliberately, because intake terms change. You get the current price, payment options and the full module breakdown by asking. If you would rather understand what drives the number before you ask, we set that out in what drives the cost of a marketing diploma in Egypt.
What we do publish: access to the recorded material runs until January 2027, a free portion is available before you pay anything, and there is a certificate on completion.
What you should check before paying
A modules list is necessary and not sufficient. Four questions do more work than the syllabus itself.
- What do I hand in, and who marks it? A module you watch and a module you submit work for are different products.
- Which modules were re recorded most recently? Paid media blocks should be the newest material in any course.
- Is the certificate the point, or the work? Our own answer is the work, and we say so on the diploma page: in this field two real projects carry more weight with employers than any certificate. If you want that distinction properly argued, read the difference between a certificate and a diploma.
- What happens after? Covered in what job support actually means.
Who this structure suits, and who it does not
It suits someone who wants a complete foundation in order, a business owner who intends to run marketing themselves, and anyone evaluating an agency they already pay. The planning first sequence is most of the value for those three.
It suits you less if you already run campaigns daily. The diploma page says this outright, that the early modules will be revision for you, and we would rather you knew that than discovered it in week two. If that is your situation, the honest recommendation is to go deep on one subject rather than buy 21 modules for the last six, and what an analytics course must actually cover is a more useful starting point than this page.
The broader judgement of whether a diploma in Cairo is the right purchase at all is a separate question, and we wrote it up without a sales pitch in how to judge a digital marketing diploma in Cairo.