The Diploma
Twenty-one modules, from how a plan is built to buying media on Facebook and Google. Recorded so you can revisit it while you apply it, with live sessions alongside.
What it is
Most marketing training teaches tools. You finish knowing which buttons exist in Ads Manager and still cannot say who you are talking to or why they should care. This diploma runs the other way round: planning and positioning first, media buying last, because buying media for an offer nobody wants is the most expensive mistake in the field.
The core content is recorded at high quality, with practical examples from the Egyptian market and templates you can use on your own work the same week. Access runs until January 2027, so you can return to a module when you finally need it rather than when the schedule said so.
Who it is for
You want to run marketing yourself, properly, instead of guessing or delegating blind.
You want to judge whether the work you are being billed for is any good.
You have picked things up in pieces and want the foundation underneath them.
You are moving into marketing and need work you can show, not just a certificate.
Curriculum
In teaching order. Planning and positioning first, because everything after it depends on getting those right.
| 01 | Digital Marketing Planning How a plan is actually built: objective, audience, channel, budget, and the measurement decided before launch rather than after. |
| 02 | Digital Marketing Planning 01 Working through a real plan end to end, on a real brief. |
| 03 | Digital Marketing Planning 02 The second half: sequencing, dependencies and what to cut when the budget is smaller than the ambition. |
| 04 | Unique Value Proposition Why customers choose you over the cheaper option. Most campaigns fail here, long before the targeting. |
| 05 | Facebook — Platform Deep Dive How the platform actually works: delivery, signals, and what the algorithm is optimising for. |
| 06 | Storytelling for Social Media Structure that holds attention past the first second, and why most brand posts lose it there. |
| 07 | Social Media Content Creation Producing content on a real schedule with real constraints, not a mood board. |
| 08 | Digital Marketing Strategies Choosing between strategies instead of doing all of them badly at once. |
| 09 | Personal Branding and UGC Building a personal presence, and working with creators without it looking rented. |
| 10 | Content Creation Strategy A content plan tied to demand rather than to a posting calendar. |
| 11 | How to Optimize Your Website The technical and structural work that decides whether traffic converts. |
| 12 | Showing Up High on Google Search fundamentals: intent, structure, and content that earns its ranking. |
| 13 | Email Marketing Strategy & Tools The channel you own rather than rent, and the sequences that still work. |
| 14 | Creating Visuals Using AI Practical AI image work for marketing output, including where it still fails. |
| 15 | Design and Video with AI Tools Moving faster on production without the result looking generated. |
| 16 | Media Buying Intro & Campaign Creation on Facebook Your first real campaign: structure, budget and objective, built properly. |
| 17 | Continue Campaign Creation — Facebook Finishing the build and reading what the numbers say in the first days. |
| 18 | Campaign Types — Facebook Which objective for which goal, and the mismatches that quietly waste budget. |
| 19 | Custom Audience & Instagram Ads Technique Audience building from real data, and what changes on Instagram specifically. |
| 20 | Media Buying — Google & SEM Search advertising: intent-led buying and how it differs from social. |
| 21 | Creating Ad Headlines & Keyword Types Match types, headline structure, and the last sentence before the click. |
Honest answers
Business owners who want to run marketing properly themselves, marketers who want a complete foundation rather than scattered tutorials, and anyone who needs to evaluate an agency they are already paying.
No. It begins with planning fundamentals and builds to media buying. If you already run campaigns daily, the early modules will be revision.
Access to the recorded material runs until January 2027, so you can go back over any module while you apply it.
Yes. A free portion is available so you can judge the teaching before deciding. We would rather you check than take our word for it.
Message us on WhatsApp and we will send the current price, payment options and the full module breakdown. We do not publish a figure here because intake terms change.
Yes, on completion. Be aware that in this field a portfolio of two real projects carries more weight with employers than any certificate, and the diploma is built so you finish with work you can show.
We will send the current price, payment options and the full module breakdown. If it is not right for you, we will say so.